By: 25 July 2023
Barclays deal to bring 350k home insurance customers to Aviva

Aviva is acquiring the entire home insurance portfolio of Barclays.

The deal will bring 350,000 customers to Aviva, supporting the insurer’s ambition to further grow its retail insurance business. It will not in any way affect Barclays Travel insurance customers.

Aviva already administers, underwrites, services and provides claims management for Barclays home insurance policies, making this acquisition a natural next step.

Owen Morris, managing director of personal lines for Aviva UK General Insurance, said: “This is a fantastic opportunity to acquire an established home insurance book and reflects the strong relationship we’ve had with Barclays for 18 years.

“Importantly, this acquisition will also allow Barclays customers to continue to benefit from Aviva’s leading underwriting and home insurance claims expertise. It is an important strategic step in growing our direct personal lines portfolio and achieving our One Aviva ambitions.”

Aviva expects to finalise the acquisition in August, with customers’ policies switching over on 31 August and becoming accessible via MyAviva, online or using the app.

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