Allianz UK and LV= announce new long-term partnership

Insurance

By: Alicia Ward 5 May 2026

Allianz UK and LV= announce new long-term partnership

Allianz UK and LV= have announced a new multi-year partnership to continue distribution of home, car and pet insurance under the LV= brand.

Investment, protection and retirement specialist LV= is one of the UK’s leading life and pensions mutual insurers, and is a widely recognised and trusted brand. Allianz acquired LV’s General Insurance business in 2019.

The agreement with LV= is an important step in Allianz’s strategy to continue growing its presence in the UK retail insurance sector using a multi-partner distribution strategy. Collaborating with trusted brands enables Allianz to expand its distribution footprint and deliver a wide range of tailored insurance solutions and exceptional service for a wide range of customers.

Ulf Lange, Managing Director for Personal Lines at Allianz UK, said:

“We are delighted to have agreed this new partnership, which will enable us to continue to offer customers home, motor and pet insurance using the popular LV= brand.

“This partnership strengthens the relationship between two trusted organisations who look after millions of customers across the UK and who share a passion for excellent customer service. Allianz has made great strides in the UK retail market over the past year, and this agreement highlights the strength of Allianz UK and the high-quality insurance and claims services that we provide. We will continue to offer customers innovative and flexible insurance products and services that meet their changing needs.”

David Hynam, LV= Chief Executive, said:

“As one of the leading mutual insurers in the UK, the extension of our successful long standing relationship with Allianz is a positive outcome for both businesses and for LV= members. This new agreement ensures the LV= brand continues to have a strong presence in the UK personal lines market.

“The LV= brand remains highly trusted and recognised, and is consistently ranked amongst the most recommended by customers. This partnership reflects our shared values of putting service excellence at the heart of our much loved brand.”

Image provided by Allianz

Alicia Ward

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Allianz UK and LV= announce new long-term partnership

Allianz UK and LV= have announced a new multi-year partnership to continue distribution of home, car and pet insurance under the LV= brand.

Ulf Lange, Managing Director for Personal Lines at Allianz UK, said:

David Hynam, LV= Chief Executive, said:

Image provided by Allianz