Sky launches home insurance and smart tech bundle

Sky, best known for TV and broadband services, is entering the home insurance market.

Its new Sky Protect product provides comprehensive home insurance, underwritten by Zurich, and smart home tech worth £250. It’s available at a fixed price for 24 months.

As part of the package, customers will receive a suite of smart home tech, including a video doorbell, indoor camera, leak detectors, motion sensor and contact sensors, all accessible via the Sky Protect app.

The home insurance is Defaqto-rated 5* and includes cover for home emergencies, buildings and contents, legal assistance and cyber.

Sky sees its arrival in the home insurance market as an opportunity to disrupt while diversifying its business beyond TV, broadband, mobile and streaming.

Stephen van Rooyen, chief executive officer at Sky UK & Ireland and group chief commercial officer, said: “At Sky we have a heritage in entering new markets and shaking them up, and we’re about to do the same with home insurance.

“We already make people’s lives easier at home through our TV, broadband and mobile services and with Sky Protect, we’ll be able to take the pain out of home insurance.

“From a simpler quotation process, to value you can see every day, to great tech, all working together in the Sky Protect app. We believe people deserve better when it comes to home protection—so we’re going to give it to them.”

Tim Bailey, Zurich’s UK chief executive officer, said: “Zurich is already developing new digital products and services to meet the evolving needs of our customers. This new partnership combines Zurich’s expertise and trusted insurance brand with Sky’s technology and significant customer reach, to help more people better protect their homes.

“By combining smart home technology with insurance, Sky Protect aims to prevent losses and provide financial peace of mind, should the unexpected happen.”

Image: Sky
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