By: 19 June 2023
Allianz appoints new personal lines managing director

Allianz has appointed Serge Raffard as its new managing director of personal lines. 

He takes over from Steve Treloar, who has decided to leave the insurer to pursue new opportunities. 

Raffard has been with Allianz since 2018 and is currently the group strategy, marketing, and distribution officer. Before this, he was the group strategy officer. 

Raffard, pictured, will start at the beginning of July, and will report to Allianz UK chief executive officer Colm Holmes. 

Commenting on the appointment, Holmes said: “Serge is a fantastic addition. I have no doubt the expertise and experience he has brought to Allianz will aid our future success. 

“His significant insight, knowledge and successful campaigns engaging with Allianz customers globally as well as in the UK will be an asset to us. 

“Serge has also led the digital marketing and behavioural economics teams for Allianz Group and is passionate about delivering an exceptional customer experience. 

“His expertise means he’s in an excellent position to ensure we remain one of the best-loved customers-focused brands in the UK and maintain our position as a leading personal lines insurer.” 

Raffard spoke of his delight after agreeing to take on the role. He said: “It’s a real privilege to be asked to lead this business and build on the success it has achieved over the many years. 

“I’m passionate about always doing what is right for our customers, having a trusted brand and ensuring we have empowered and motivated people. 

“In the UK, we’re incredibly fortunate enough to have all three and I look forward to working with Colm and the rest of my new colleagues to ensure we continue to go from strength to strength.” 

Image source: Allianz