Customers who cannot obtain household insurance through PCWs can reach specialist brokers already believing they are “uninsurable”.
Nearly two-thirds (64%) of brokers polled said customers approaching them after a PCW decline believe they are “uninsurable”. This comprises 15% who said most do, 11% who said around half do and 38% who said a minority hold this belief.
The findings raise questions about how PCWs explain unsuccessful quote outcomes, and whether customers understand the difference between a risk falling outside an online service’s appetite and cover being unavailable across the market.
Prestige said t