Perfect Pet Insurance has launched two new lifetime cover levels for dogs and cats, offering up to £7,000 or £10,000 of vet fee cover per policy year across all eligible conditions.
The new levels give owners more choice, sitting alongside Perfect Pet’s existing £5,000 per-condition cover.
For owners concerned about the cost of treating a serious or complex condition, the new £7,000 and £10,000 options provide greater financial headroom in a policy year. Unlike Perfect Pet’s existing £5,000 per-condition cover, the new limits operate as an annual aggregate across all eligible conditions. This means that where a single eligible condition requires treatment costing more than £5,000, customers selecting the £7,000 or £10,000 level can have significantly more cover available towards those costs.
Because it is lifetime cover, the vet fee limit resets at every renewal.
That matters for long-term conditions such as arthritis, diabetes and skin allergies, which can keep being treated year after year while the policy stays in force.
Why now
Vet bills keep climbing.
Pet insurers paid out a record £1.23 billion in claims in 2024, up 4 per cent on the year before, with the average claim reaching £685, according to the Association of British Insurers (2024 data, published May 2025).
The ABI links the rise to vet fee inflation, citing the Office for National Statistics figure of 9.1 per cent for vets and other pet services in 2024.
The Competition and Markets Authority has since ordered UK vet practices to publish price lists and cap prescription fees following its market investigation into veterinary services, a sign of how far costs have moved up the public agenda.
What Perfect Pet says
“Owners tell us the same thing again and again: they want to say yes to the treatment their vet recommends without doing the sums first,” said Paul Byrne, Group Chairman and CEO of Tedaisy Insurance Group.
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