AA adds Aviva to broker panel for motor

The AA has added Aviva, the UK’s largest insurer, to its broker panel for motor insurance.

Aviva is the first external insurer to join the AA motor panel, which includes many of the UK’s leading insurance companies, in more than 10 years.

The insurer, which has 16 million customers in the UK, will help expand the potential market for the AA broker panel and provide competitive premiums for the motoring organisation’s members and customers.

Simon Breakwell, chief executive officer of the AA, said: “I’m delighted to welcome Aviva onto our broker panel.”

“Aviva insures one in 10 cars on UK roads, so we are delighted to welcome this incredible partner onto our panel. This demonstrates the strength, stability and potential of the panel and our insurance business.”

Breakwell continued: “Growing our insurance profile and customer base is key to our ongoing success and shows that we are on target to achieve our goals.”

“We are making significant progress on our strategic plan, including growing the insurance business, and are building operational momentum across the AA, working closely with our partners and forming long-term relationships remains a key focus for our business.”

Mark Dugdale