By: 24 August 2023
BIBA and FullCircl launch precision broking tool

The British Insurance Brokers’ Association (BIBA) has unveiled a groundbreaking initiative in collaboration with FullCircl, the Customer Lifecycle Intelligence platform. This novel member facility provides insurance brokers with a wealth of comprehensive company information and insights for businesses in the UK and Ireland. 

FullCircl SmartBroker is tailored to assist brokers in targeted prospecting, efficient outreach, refined underwriting, bolstered client retention, and optimised management of existing portfolios.  

The platform will bring together super-connected enriched data and insight on companies and the officers inside them. This tool uses a graph to connect billions of data points from official and premium third-party sources. This information can then be integrated via API into platforms like Acturis, Salesforce, and other operational systems.  

Mike Hallam, BIBA’s Head of Technical Services, expressed enthusiasm for the launch: “We’re thrilled to introduce this dynamic facility that addresses major challenges faced by our members. The SmartBroker platform is the fruit of our close partnership with FullCircl. We anticipate that it will bring substantial growth opportunities to our member base.” 

Ashleigh Gwilliam, Insurance Success Director at FullCircl, added insights from a broker’s perspective: “As a former broker, I am truly excited to bring SmartBroker to BIBA members. The platform leverages insights gleaned from processing vast data on UK companies, offering brokers a potent resource. SmartBroker empowers brokers with comprehensive and up-to-date customer information throughout the entire customer journey, termed as Customer Lifecycle Intelligence. The platform drives business performance enhancement, expedites informed decision-making, and delivers differentiated client experiences, ensuring ROI irrespective of business size.” 

FullCircl is already a trusted partner for 40 of the top 50 UK brokers, as well as numerous independent brokers.  The subscription-based FullCircl SmartBroker is offered with special terms for BIBA members through the BIBA facilities website.  

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Josie Miller
Josie is an editor for Claims Media. She welcomes feedback, comments, and opinion at