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CPP Group has appointed Carl Carter as the new chief executive officer of its UK business.
Carter succeeds retiring UK managing director Michael Whitfield, who will remain with CPP Group in a strategic consultancy role to support the growth of its insurance business.
Carter has most recently worked as managing director of Voyager Insurance Services, the wholesale and retail broker, which also has a number of direct-to-consumer and direct-to-business insurance brands within its portfolio.
He has almost 30 years of marketing, development and senior executive leadership experience within the insurance, assistance and financial services sectors. This includes a strong background in product innovation and diversification, where he has worked closely with existing and new brands to deepen commercial relationships and expand product lines.
CPP Group UK has acted as a startup since launching in 2018, leading its operations from its headquarters in Leeds. In September 2019, it entered the insurance broker market and is continuing to establish its reputation as the go-to ancillary insurance products and services provider in the UK.
Jason Walsh, chief executive of CPP Group, said: “We began integrating our legacy and ongoing operations in the UK last year and Carl will help to complete that process, along with driving commercial aspirations in our home market.”