By implementing Blume’s data-led intelligent systems and solutions, law firms improve efficiency, boost their bottom line and ultimately drive real competitive advantage
As founder and chief executive officer of Blume, Dez Derry is leading one of the UK’s leading customer acquisition specialists in the legal services sector.
The business, which currently employs 100 people at its office in West Didsbury, has just completed its first acquisition of Online Legal, as it looks to strategic mergers and acquisitions and organic growth to achieve turnover of £30 million by the end of 2023.
Derry started out as a one-man band offering digital marketing consultancy services in 2012—building websites, creating video content, and implementing multi-media campaigns for law firms. Recognising a shift in the market, he pivoted his business model and operations in 2017 to concentrate on using his team’s in-house marketing expertise to acquire cases on behalf of his law firm client base. A new startup phase began—a customer acquisition specialist working exclusively in the UK legal sector.
Following a private equity funding boost, 2022 has presented Derry with new opportunities to strengthen the business and grow in new areas, particularly around the adoption of new innovative technologies and extending its product range.
To reflect this new phase of growth and its wider service offerings, the business rebranded to Blume from mmadigital last month.
Here, Derry discusses some of the significant developments that have shaped the sector in the past few years and looks at what the future holds for both the personal injury market and his business.
Dez Derry, founder and chief executive officer of Blume
How is the personal injury market performing?
According to the IRN’s UK Personal Injury Market Trends Report 2022, the market was worth £4b in 20