By: 30 August 2013

The Advertising Standards Authority (ASA) has decided not to take any action against the Law Society after it received six complaints about its 'Don't Get Mugged by an Insurer' campaign.


Run in six weeks over July and August, the advert encouraged the public to seek help from a solicitor if they were injured in an accident, rather than settle for the first offer given them by an insurance company.


The complaints about the advert said that it denigrated insurers and that it could cause distress for those have suffered at the hands of a mugger.


According to the Law Gazette, ASA ruled that consumers were likely to interpret the image as intended and that they would treat the ‘Don’t Get Mugged’ slogan as it was meant to be received. The argument that the advert suggested insurers were criminals was rejected.