Flood Re team set to raise awareness about insurance scheme as they tackle gruelling 1,120 mile cycling challenge

A Flood Re team has set out from Land’s End on a gruelling 1,120 mile journey to John o’Groats to raise awareness about Flood Re in flood affected areas across the country.

The team, which set off on Wednesday 15 September, is aiming to complete the trip from one end of Great Britain to the other by Saturday, 24 September. Three of the team – Harriet Boughton, Chris Bradbury and Andrew Creedon – hope to cycle the entire route and they will be joined by 16 others from Flood Re on various legs along the way.

Members of the team will be stopping in flood affected areas each day and will hold Q&A sessions with local residents, as well as updating local media outlets, councillors and MPs about Flood Re’s progress to date. They will also hear first-hand from those who have previously been affected by flooding.

In addition to spreading the message to flood-prone communities, they will be raising funds for the British Red Cross, the National Flood Forum and the Scottish Flood Forum to help those affected by flood events.

Harriet Boughton, general counsel, at Flood Re, said: “This is a hugely practical, albeit physically and mentally testing, way to take the good news of Flood Re to those who can benefit the most from securing a Flood Re backed home insurance policy.”

“The team’s commitment will be measured in miles, energy bars, sweat and hopefully not too many tears! We are asking our corporate partners and supporters across the country to donate, with all funds going to three outstanding bodies to support the work they do.”

Mark Dugdale