Iotatech appoints insurance expert to strategic advisory council

Insurtech company Iotatech has appointed insurance expert Mark Cliff to its strategic advisory council.

Cliff will take up his new position in January 2020. He replaces Dermot Joyce, who is standing down from the board but remains an active shareholder in the business.

London-based Iotatech provides a next generation pay-per-use insurance platform and has so far signed deals with Commercial & General and Evolution Claims Management.

Its executive team is made up of chief executive officer Michael Sargeant, chief revenue officer Robert Thomson, chief finance officer Harvey Mitchell and chief technology officer Dr Ahmad Mosa.

In Cliff, Iotatech has gained an experienced non-executive director of a number of insurance-related businesses, including Be Wiser, Evolution Claims Management, RS Connect and Ivernia.

Cliff served as chairman (executive and non-executive) at Brightside Group between 2015 and 2019. He was also chief executive of retail and distribution at Ageas Insurance, and worked at AXA Insurance.

In his early career, he worked for RSA in a variety of roles for 15 years. Cliff is also a member of the British Insurance Brokers’ Association’s large broker advisory board.

Commenting on the appointment, Iotatech co-founder and chief risk officer Robert Thomson said: “Mark’s knowledge and experience of the UK insurance industry is second to none. He is unusual in holding C-suite roles with blue-chip insurers and on the broking side too, and his business acumen and deep market knowledge will be invaluable for us. I would also like to take this opportunity to thank Dermot for his invaluable input to date.”

Cliff said: “So many insuretech businesses enter the insurance market looking to solve a problem that isn’t there, but Iotatech is different. Their proposition is hugely impressive, and I have no doubt that it will change the landscape for insurers, MGAs, TPAs and others seeking to reduce costs and improve overall performance.”

He added: “It’s a very exciting opportunity and I look forward to assisting the team deliver their ambitious plans for the benefit of clients and investors alike.”

Mark Dugdale