AXA UK Retail launches new digital-only insurance brand called Moja

AXA UK Retail has launched Moja, a new digital-only insurance brand for customers who buy products or use services via their smartphone or tablet.

Initially available for motor insurance customers on Compare the Market and directly via the new brand’s website, Moja will be rolled out across more price comparison websites later this year and extended into other insurance markets from 2023.

Moja marks a new direction for AXA Retail by providing a digital-only service optimised for use on smartphones and tablets.

It will allow customers to flex their cover to suit their needs and budgets, with Defaqto 5 Star-rated and 3 Star-rated cover and a range of options that customers can add to their policy, such as cover for personal belongings.

Customers can manage their policy and will be able to make claims online 24/7, although they can still speak to someone about their claim if they need to, such as in an emergency or to discuss a complicated claim. They can also change their policy online anytime without being charged.

Moja is the first brand to be developed in-house by AXA Retail and it builds on the business’s portfolio, with the AXA brand providing premium cover and Swiftcover offering good value, no frills motor and home insurance.

Commenting on the launch of Moja, Tara Foley, chief executive officer at AXA UK Retail, added that the new brand will also ensure that customers will “continue to have access to the vital safety net that insurance provides”.

Foley said: “It’s also clear that many people are being affected by the cost-of-living crisis, so we aim to ensure they continue to have access to the vital safety net that insurance provides by offering a simple and flexible product that suits both their needs and their budgets. We’re incredibly proud of Moja and will continue to test, learn and make enhancements ahead of launching to the wider market later this year and into 2023.”

Image: AXA / Moja

Mark Dugdale