Admiral chooses DAS for home and landlord legal expenses insurance products

Legal expenses insurer DAS UK Group has signed a major partnership deal with Admiral Insurance.

DAS has developed a bespoke offering for Admiral and its customers that features a number of enhancements to its standard cover.

The product line will include dedicated end-to-end claims handling on family legal protection and a hub for landlords and tenants, as well as access to the Admiral Legal Depot, an online resource featuring more than 1,000 customisable legal documents, guides and business templates.

Admiral boasts more than 1.4 million home and landlord customers, and the deal with DAS will provide personal legal protection insurance for their insurance policies.

Commenting on the partnership, Mickey Attia, head of new business at DAS, said: “We are absolutely delighted to be partnering with Admiral, one of the biggest and most famous UK insurers. This announcement is a testimony of our hard work and commitment to clients and customers.”

“It also demonstrates how we are able to offer business partners a bespoke range of services that really add value to their offering including digitised customer journeys; industry-leading marketing content and support; and a dedicated supply chain.

David Swigciski, director of client services, added: “This is a major collaboration for us which clearly demonstrates our ability to develop long term sustainable partnerships based on marketing-leading legal expenses insurance that is focussed on customer outcomes.”

“I’m excited about our partnership with Admiral, our organisations have overlapping strategic ambitions whereby we both share the same desire to innovate, and improve customer experiences with products that do more for our customers.”

Noel Summerfield, head of home insurance at Admiral, added: “We’re delighted to be working with DAS. At Admiral, we’re committed to offering our customers innovative products and services that meet their needs and deliver great value. The bespoke nature of DAS’ approach stood out to us and we look forward to enhancing our customer experience through this partnership moving forward.”

Image source: Canva

Mark Dugdale