Lockton, the world’s largest independent insurance broker, has launched Flex IQ – a first-of-its-kind research and insight tool designed to transform how UK organisations choose their flexible benefits platforms.
Flex IQ is an independent, user-driven proposition that helps businesses compare and evaluate software solutions across major UK benefits providers, based on real-world user experience rather than sales-led demos or vendor claims. Developed with user research specialists BehindLogin, it captures feedback from administrators and employees, distilling it into clear, objective insights. These are then enhanced with expert analysis and interpretation from Lockton to support confident, informed decisions.
“For too long, HR teams have been expected to make six-figure platform decisions based on sales materials and feature lists,” said Jeff Fox, Strategic Consulting Lead at Lockton. “When platforms underdeliver, it’s HR that ends up facing buyer’s remorse and picking up the pieces. Flex IQ is about giving buyers confidence, clarity and the power to choose better.”
“In a market where benefits platforms differ widely in usability, features, and support, comparison isn’t just useful – it’s essential. Flex IQ helps HR teams cut through sales spin to make choices that truly fit their needs and avoid costly mistakes.”
The flexible benefits technology market is under strain. Research shows that 85% of organisations with global populations currently lack a benefits platform, yet over 75% are now considering adoption. With high switching costs, long contract cycles, and minimal transparency, many clients and prospects have told Lockton’s People Solutions team that they are experiencing what amounts to buyer’s remorse. They’ve expressed frustration with costly admin burdens, disengaged users, and outdated tools that no longer serve the business or its people.
Flex IQ addresses this challenge through three core modules:
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FlexMetrics – Verified scores and rankings based on real user data
Using BehindLogin’s rigorous research, we evaluate and rank providers by actual user satisfaction and admin efficiency – showing what platforms promise versus what they deliver. -
FleXperience – In-depth insights into employee and HR platform experiencesWhat’s it really like to use these platforms? BehindLogin’s analytics reveal what users love, dislike, and wish for – helping you understand the real employee and HR experience.
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FlexLens – Expert analysis aligning platform data with your benefits strategy What does the data mean for your business? Our consultants translate insights into actionable options – helping you make confident, strategic decisions that benefit your people and organisation.
Unlike brokers with tied platform arrangements, Lockton is committed to maintaining its full independence, offering clients a clear, agnostic view of the market and always centred on client’s best interests.
“Our clients are telling us they feel locked in, let down, and unsure what ‘good’ really looks like anymore,” added Fox. “Flex IQ puts the end-user back at the centre of the decision-making process. It’s the lens the market has been missing.”
Flex IQ is now available to existing Lockton clients, with broader market access launching the coming months.
Image provided by Canva
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