January 2026 marks the official launch of the IM Slip campaign, which aims to raise £1m a year over the next 3 years, to fund a museum with an educational centre, dedicated to all things insurance. With the permanent centre, digital galleries, tours, webinars and educational resources, IM will be a valuable resource for preserving and sharing the fascinating history of insurance, educating the public and attracting new talent into the sector.
The campaign focuses around three steps:
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Step 1: Make an annual donation to IM for 3 years
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Step 2: Share the slip with 3 of your network
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Step 3: Together we’ll open the IM in 3 years
IM Director Howard Benge says: “We hope all insurance professionals will come together to support this campaign, to bring in the necessary funds to support IM’s ambitions, to be a fabulous centre for educational and historic resources. Through the museum and its educational outreach programmes, we aim to reach children, young people, parents, teachers, students and insurance professionals, to share the story of insurance, how it works and what role it plays in our society today. In particular, we hope to reach children – particularly those from underprivileged backgrounds – to inspire them to consider insurance as a future career.”
The slip campaign was inspired by the historical use of the slip in insurance, which since its origins in the coffee houses of the late 17th century, has always signalled innovation, collaboration and shared risk. By using the slip as central to the campaign message, the IM hopes to bring together those same values today, to inspire