John Lewis Money becomes regulated insurance broker, driving more competitive quotes and more comprehensive cover

• Working with a panel of trusted insurers will drive more competitive pricing for customers
• Move will also allow John Lewis Money to cover more customers and circumstances
• New home insurance products to launch in April, followed by car insurance in summer

John Lewis Money has announced a stepchange for its insurance offer, working with a carefully selected panel of leading and trusted home insurers to offer customers broader cover and more competitive quotes.

This follows the move by John Lewis Money to become an FCA-authorised insurance broker, meaning the financial services business can offer more choice in home and car insurance to even more customers.

Moving to a panel model – rather than relying on just one insurance partner – will drive more competitive pricing for customers.

By broadening its network of insurers, John Lewis will no longer be limited by the eligibility criteria of one provider, meaning it can offer cover to a much wider range of customers.

In addition, the move gives John Lewis Money greater control over what’s included in the policies and, as a result, it will now cover more modern protections such as e-bikes and non-standard risks for home insurance customers, and electric vehicles for car insurance policies.

The first products to launch to customers will be home insurance policies, which will go live in April 2026, with a network of reputable insurers including AXA, Prestige Underwriting and Covéa Insurance. This will be followed by the launch of a panel of car insurance providers later this summer.

John Lewis Money has also on-boarded ARAG to offer core add-on products – including legal protection and home emergency for home insurance.

John Lewis Money Director, James Mack, said: “By becoming an authorised broker, we’re taking a significant step in our strategy to make John Lewis Money more relevant to our customers. People have long placed their trust in us, and this move allows us to offer a broader range of cover to meet their needs.

“Moving away from a one size fits all approach means we can bring together a panel of leading insurers and use our independence to act as an advocate for our customers, helping them find the quality and peace of mind they expect from the John Lewis brand.”

The new insurance proposition is a cornerstone of John Lewis Money’s mission to serve both existing Partnership customers and connect with new audiences.

It follows the sponsorship of England Rugby, announced in 2025, to offer John Lewis Money customers a variety of additional perks, including access to tickets and exclusive experience giveaways.

As a result of the sponsorship awareness of John Lewis Money is already growing. Searches for John Lewis Money spiked by 50% during last year’s Men’s Six Nations match days.

The financial services arm of the John Lewis Partnership, John Lewis Money has over 1.4 million active customers, across a range of products. These include the popular Partnership Credit Card – which rewards customers for spending with regular John Lewis vouchers.

It also offers a range of financial products including home, car and pet insurance, loans and travel money.

The business plays an integral role in the Partnership’s broader retail strategy. Last year alone, it helped enable £1.5bn of sales across John Lewis and Waitrose, and it continues to strengthen customers’ relationship and trust in the brand.

Speaking about the new partnership with John Lewis Money, Marco Distefano, Managing Director at AXA UK Retail, said: “This is an exciting opportunity, with two reputable brands coming together to deliver valuable protection options for insurance customers across the UK. We help people look after what matters most to them and this partnership reinforces our commitment to offering services that drive value, trust, and deliver quality customer experience.”

Tim Baxter, Business Development and Relationship Director for Prestige Underwriting, added: “We’re very pleased to be joining the John Lewis Money home insurance panel at such a pivotal stage in the development of its insurance proposition. The move to a broker model reflects a clear ambition to deliver insurance ‘the John Lewis way’ – combining in-house expertise with carefully selected partners to create a broader, more responsive offering.

“By incorporating a leading specialist non-standard provider into the panel, John Lewis Money is significantly improving its quotability and expanding its footprint beyond the constraints of a single-carrier model. This ensures customers with more diverse or complex risk profiles can be served effectively, while maintaining competitive pricing and product integrity.

“The transition also enables John Lewis Money to take greater control across the insurance value chain, from product design through to underwriting oversight, positioning the business to respond more dynamically to emerging risks and evolving customer needs. We’re excited to be part of this next chapter and confident the new panel structure will deliver sustainable growth and strong outcomes for customers and partners alike.”

Sue Coffey, Personal Lines Director at Covéa Insurance said: “We’re delighted to have been selected as a Standard Home panel member for John Lewis Money. It’s a real pleasure to be working even more closely with such a prestigious and trusted brand, and this development builds naturally on our long‑standing relationship across Standard Car and Specialist Home.

“The introduction of Standard Home further strengthens our partnership and demonstrates the confidence John Lewis Money has, as a broker, in Covea’s underwriting strength and technical expertise. Their deep understanding of their customers, combined with their rigorous broker panel selection, reflects a shared commitment to quality and value.

“By combining our insight‑led underwriting with John Lewis Money’s broker expertise and strong understanding of its loyal customer base, we’ll be able to deliver competitive pricing and high‑quality cover that meets the needs of John Lewis customers, both now and in the future.”

David Haynes, CEO of ARAG, commented: “Everyone at ARAG is excited to be part of this launch and working in partnership with John Lewis Money. Their mission to protect customers in all life’s moments is a passion that ARAG shares and our teams have worked closely together to shape legal protection and emergency assistance products that are as straightforward, transparent and fair as their customers have come to expect.”

Image provided by John Lewis Money

Alicia Ward