John Lewis Money bolsters panel of home insurers with appointment of Ageas

John Lewis Money has strengthened its insurance offer by adding Ageas to its panel of trusted home insurance partners. 

Ageas is a UK top three personal lines insurer and has developed a bespoke offering to meet John Lewis Money’s tiered proposition. With Bronze, Silver, and Gold levels of home insurance cover, customers can choose the policy that best suits their needs.  

Ageas will begin to offer home insurance for John Lewis Money customers with immediate effect, and becomes the fourth member of John Lewis Money’s panel of home insurers, alongside AXA, Prestige Underwriting and Covéa Insurance. 

As well as bolstering John Lewis Money’s network, the move marks a further expansion of Ageas’s home insurance footprint in the UK’s personal lines market. 

Gary Davess, Director of Insurance at John Lewis Money said: “This year has seen a step change for our insurance business. We’ve become a licensed insurance broker, to help us deliver the very best products and service for customers – and the providers we work with at the heart of this. 

“The John Lewis name is synonymous with quality and customer service. We’re delighted to welcome Ageas to our panel of trusted insurers. We believe their strong track record and technical expertise will further strengthen our ability to serve our customers with quality products.” 

Adam Beckett, Managing Director of Broker and Partnerships at Ageas, said: “We’re really pleased to be working with John Lewis; a brand customers know and trust. Together, we’re bringing our personal lines expertise with John Lewis’ deep understanding of its customers to create something that feels more tailored and relevant.  

“At Ageas, we’re focused on reimagining insurance together with our partners, making it simpler and more responsive to customers’ needs. Partnerships like this are a key part of how we bring that to life.”  

John Lewis Money announced it had become a licensed insurance broker in March this year, marking a strategic step forward in the business’ plan to grow its customer base.   

By working with a panel of leading and trusted home insurers, it has already been able to offer existing home insurance customers better priced quotes. It will also no longer be limited by the eligibility criteria of one provider – meaning it can offer cover to a much wider customer base. 

The move also gives John Lewis Money greater control over what’s included in the policies, allowing it to cover more modern assets such as e-bikes and non-standard risks. 

The new insurance proposition is a cornerstone of John Lewis Money’s mission to serve both existing Partnership customers and connect with new audiences.  

The financial services arm of the John Lewis Partnership, John Lewis Money has over 1.4 million active customers, across a range of products. These include the popular Partnership Credit Card – which rewards customers for spending with regular John Lewis vouchers – alongside financial products including home, car and pet insurance, loans and travel money. 

The business plays an integral role in the Partnership’s broader retail strategy, enabling sales while strengthening customers’ relationships and trust in the brand. Last year alone, it helped enable £1.5bn of sales across John Lewis and Waitrose. 

Image provided by John Lewis Money

Alicia Ward