Time to get real: Why authenticity should be at the heart of your marketing
Andy Cullwick, director of marketing at First4Lawyers, on authenticity: Authenticity is becoming an increasingly important part of marketing. Glossy adverts...
Read MoreUnlocking the language of digital marketing
Shelley Schubert, senior marketing communications manager at First4Lawyers. Marketing in the digital age can sometimes feel like it has...
Read MoreFirst4Lawyers: is it time to tune back into radio marketing?
Andy Cullwick, head of marketing at First4Lawyers. How many people still listen to the radio? More than you might...
Read MoreNew data exposes insurance industry’s legal-marketing tensions
New research conducted in the insurance sector sheds light on the ongoing conflicts between legal/compliance and marketing teams, revealing that...
Read MoreWhat’s in a name? Four things to consider when marketing mergers and acquisitions
[caption id="attachment_20054" align="alignleft" width="300"] Andy Cullwick Head of marketing at First4Lawyers[/caption] M&A activity has been an increasingly prominent feature of recent...
Read MoreMarketing and the measure of success
[caption id="attachment_20054" align="alignleft" width="300"] Andy Cullwick, head of marketing at First4Lawyers [/caption] Law firms must speculate to accumulate, but they must...
Read MoreTrust me, I’m a lawyer: Marketing legal services in 2023
[caption id="attachment_20054" align="alignleft" width="300"] Andy Cullwick, head of marketing at First4Lawyers[/caption] All firms gave careful thought to their future, with...
Read MoreLearning the language of digital marketing
Do you know your CTR from your PPC and how it impacts on SEO? When it comes to digital marketing,...
Read More
SUBSCRIBE TO CLAIMS MEDIA
and receive all of the latest insurance claims news via our weekly newsletter
"*" indicates required fields