22 August 2024

Time to get real: Why authenticity should be at the heart of your marketing

Andy Cullwick, director of marketing at First4Lawyers, on authenticity: Authenticity is becoming an increasingly important part of marketing.   Glossy adverts...

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29 July 2024

Hold the front page: How newsjacking could help boost your brand

Andy Cullwick, director of marketing at First4Lawyers.   Bridgerton. It’s what everyone seems to be talking about, or at least...

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12 June 2024

First4Lawyers: things to remember when building a brand

Andy Cullwick, director of marketing at First4Lawyers. Building a brand takes more than money – just ask Alex Chesterman, the...

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14 May 2024

Unlocking the language of digital marketing

Shelley Schubert, senior marketing communications manager at First4Lawyers.   Marketing in the digital age can sometimes feel like it has...

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25 April 2024

Fixed recoverable costs for clinical negligence claims postponed again

Nick Delaney, director of business development at First4Lawyers.   The news that fixed recoverable costs for lower-value clinical negligence claims...

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11 March 2024

First4Lawyers: is it time to tune back into radio marketing?

Andy Cullwick, head of marketing at First4Lawyers.   How many people still listen to the radio? More than you might...

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20 February 2024

First4Lawyers: Motor claims market recovery stalls as volumes hit record low

Andy Cullwick, head of marketing at First4Lawyers January – the month that gave us Blue Monday, reportedly the most depressing...

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12 December 2023

First4Lawyers: Going soft: The ‘durable’ skills you need to keep your customers happy

Andy Cullwick, head of marketing at First4Lawyers Rizz may be the word of 2023, but mine would have to be...

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