15 March 2022

Is your social media letting you down?

[caption id="attachment_19368" align="alignleft" width="300"] Andy Cullwick is head of marketing at First4Lawyers[/caption] Posting about a product or service is one...

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21 February 2022

Claims in a post-pandemic world: A long way from recovery?

[caption id="attachment_18813" align="alignleft" width="150"] Andy Cullwick is head of marketing at First4Lawyers[/caption] There may well be a lot of guesswork...

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18 January 2022

Six months in, why data shows the OIC portal’s DIY approach isn’t working

[caption id="attachment_18813" align="alignleft" width="150"] Andy Cullwick, head of marketing at First4Lawyers[/caption] There are simple steps that the government could and...

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14 December 2021

Does your firm deserve a 5* rating? What your response to reviews really says about you

If you want to remove complacency and drive improvement, you have to embrace reviews—the good and the bad Andy Cullwick is head of marketing at First4Lawyers...

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10 November 2021

Portal? What portal? Why poor marketing could be driving away genuine claimants

The marketing around the Official Injury Claim portal has been so abysmal that most people probably still don’t know it...

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20 October 2021

Are you making your customers happy?

Andy Cullwick, head of marketing at First4Lawyers, reveals the results of the Making Your Customers Happy whitepaper, a look at how personal injury and...

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15 September 2021

How important are review sites?

Utilised well, online customer review sites provide an outlet for satisfied customers to rate great experiences, and an opportunity for law firms to learn from those...

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26 August 2021

No more excuses for poor customer service

The winners will be those who looked ahead, adjusted as quickly as possible to the pandemic and continued to deliver...

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