By: 11 October 2019
The AA partners with AX for accident aftercare programme

The AA has partnered with AX to deliver its accident customer mobility requirements with a new programme.

AX will provide mobility solutions to personal members of its breakdown service and to AA motor insurance customers who report an accident directly. Their partnership begins this month.

Acting as an extension of the 114-year-old British motoring brand, AX will support the AA’s objective to utilise its end-to-end capabilities in the insurance and breakdown sectors to become the leading provider across the UK.

Tim Rankin, managing director of accident management at the AA, said: “Our agreement with AX represents just a first step in transforming our accident management proposition to our members and insurance customers.”

“Keeping our members mobile, in collaboration with AX, we will be focused on removing the friction following an accident and allow our members to resume their journeys with the minimum of fuss. Together with AX, we have designed a programme that will lead the sector with its customer promise and commitments.”

Lucy Woods, chief executive of AX, said: “We are naturally delighted to be working alongside the AA and by the confidence they have placed in our approach, processes and technology.”

“We are proud to stretch ourselves and take the next steps in improving the customer journey and overall experience for all parties, whilst at the same time delivering on our partner expectations of revenue potential. I am certain that great service helps customer retention and by default stimulates further growth. We’re now looking forward to replicating our success with the AA in the years to come.”