Short-term car insurance brand Jaunt surpasses 50,000 sale milestone

Short-term car insurance brand Jaunt has revealed the uptake of its flexible cover since launch.

Jaunt has achieved sales of more than 50,000 since 2019, supporting customers with temporary car, van or motorhome policies. The brand is also continuing to see a strong increase in customer volumes and brand engagement.

Three years on from the launch of its first short-term car insurance brand, BGL Insurance is celebrating another strong performance for Jaunt.

Created in 2019 to meet demand of more product and financial flexibility for motorists, Jaunt aimed to position itself as a leading challenger brand to disrupt the sector with a bold approach to marketing and a fresh digital-first proposition.

In 2023, Jaunt has ambitious plans to continue developing its multi-channel and digitally agile strategy, with enhanced targeting and remarketing to effectively communicate with new and broader customer demographics, potentially beyond the 32% of Gen Z and younger millennials identified in a 2021 UK Motor Insurance Market Report who had turned to temporary cover in the last year.

Laura Mullaney, managing director of distribution at BGL Insurance, commented: “Our insight clearly demonstrates a significant shift in both consumer driving behaviours and the trust they now place in flexible financial services products. Since day one, Jaunt has been pushing boundaries in the insurance sector.

“I’ve been incredibly impressed with the dedication and commitment by the team to ensure that Jaunt stands out and how everything—from its branding and marketing activity, through to its product development—have continued in this vein and all, vitally, with the customer firmly at the heart of the operation.

“Now, with the insurance market having experienced several key changes over the past year, it’s more important than ever for innovation to continue to ensure we are meeting the evolving needs of our customers and I have no doubt that Jaunt and its flexible products, will be at the centre of this for motorists.”

Image source: Canva

Mark Dugdale