In a noteworthy development, South Wales-based independent insurance broker, Archenfield Insurance, has begun a strategic partnership with sports rights specialist Eleven Sports Media, joining the prestigious Cardiff City Community Partnership programme.
Archenfield, as a community partner, aims to unite supporters throughout each matchday by making use of Eleven Sports Media’s fan engagement platforms and digital displays within Cardiff City Stadium. Their goal is to enhance brand exposure and foster connections with fellow community partners. The Archenfield Insurance brand will feature on TV screens throughout the stadium, using Eleven Sports Media’s acclaimed StadiumTV and StatTV.
Inside the stadium, Archenfield’s messaging will be displayed on the Pitch-Facing LED and Mid-Tier LED ribbon, ensuring maximum impact on both stadium-goers and television audiences.
Beyond the stadium, this partnership extends Archenfield’s reach through Cardiff city’s social media channels. Their brand will be integrated into social media ‘StatZone’ content, aligning them with match-related posts on the club’s official Facebook and Twitter channels.
Archenfield’s status as a Cardiff City Community Partner grants them exclusive access to invitation-only networking events, providing opportunities for collaborative growth and community engagement.
With a distinguished history of over 25 years, Archenfield Insurance has been a trusted provider for consumers and businesses. Their team’s extensive industry experience enables them to offer comprehensive coverage at competitive rates. This encompasses; spanning liabilities, professional indemnity, contractors, tradesmen, distribution, wholesale, manufacturing, and personal insurance.
Archenfield’s access to over 100 insurance markets further underscores their industry influence. This partnership with Eleven Sports Media represents an exciting new chapter in Archenfield’s journey.
Image: Eleven Sports Media