Yutree completes management buyout and signals bold growth plans as an independent chartered broker

Firm reaffirms commitment to independence, innovation and long-term broker partnerships

Independent insurance broker and underwriting agency Yutree Insurance confirmed the completion of a management buyout (MBO), setting the stage for its next chapter of strategic growth under the leadership of long-standing directors Laura Hancock and Kevin Hancock.

The move came at a pivotal moment for the insurance broking sector, with increasing numbers of firms opting for consolidation or private equity-backed sales. Yutree made a deliberate choice to buck that trend—reaffirming its commitment to independence, broker partnerships, and sustainable growth built on service, not scale.

Laura Hancock, managing director, explained,“The business reached a crossroads. With two founding shareholders stepping away, we had a clear choice—sell the company, or take control of its future. Kevin and I knew this wasn’t the time to walk away. Yutree has fantastic momentum, an exceptional team, and a strong reputation in the market. We’re proud to have chosen the more challenging, but far more rewarding, path: investing in our independence and building something long-term.”

The strategic evolution was already underway following the MBO. Key developments included the appointment of a new Non-Executive director, plans for a new office in Norwich, the recruitment of a business development manager, and a realignment of responsibilities for finance director Becky Glover—who stepped into the expanded role of director of finance and technology. These changes signalled a clear focus on operational efficiency, innovation, and tech-enabled growth.

“We’re exploring smarter systems and new ways of working so our team can focus on what they do best—advising, supporting and building relationships,” said Laura Hancock. “We’re making it easier than ever for brokers to trade with Yutree. We’re also actively inviting new conversations around affinity partnerships, schemes, and insurer collaborations. The door is open.”

Yutree, a corporate chartered firm, underwrites several schemes including its BIBA-endorsed media & entertainment and liability products. The MBO provided the agility and clarity to evolve while staying true to its founding principles.

Kevin Hancock, chief executive, added, “We’re proud to be part of a growing movement of brokers who are choosing independence, service, and long-term value over short-term exits. This is a hugely exciting time for our team, our brokers and our partners. We’re ready to grow—and we’re excited to do it the Yutree way.”

Image provided by Yutree

Francesca Kaye