Allianz welcomes Glyn Hughes to lead broker business

Allianz UK has made a senior appointment to its growing personal lines business, hiring Glyn Hughes as Managing Director of Allianz Personal Broker.

Glyn will start his new role in February 2026, joining the UK personal lines leadership team reporting to Serge Raffard. His appointment (Subject to regulatory approval) highlights Allianz’s continued investment in its broker business, which is a key part of the company’s multi-product, multi-channel strategy.

He joins from Ageas, where he is currently Director of Personal Lines Underwriting and Pricing. During this role he oversaw the profitable growth of the personal lines portfolio, leading a team of underwriting and pricing professionals.

Glyn joined Ageas in 2013 in motor underwriting before becoming Head of Motor Pricing and Underwriting Support and Director of Motor Underwriting. During this period, he led initiatives across motor, home, travel, and special risks portfolios, engaging closely with broker partners and distribution teams.

He previously worked at Groupama in 2005 in the Personal Lines Pricing team, culminating in his appointment as the Head of Personal Lines Pricing & Planning.

Graham Wright will continue to lead the Personal Broker team on an interim basis.

Serge Raffard, Managing Director of Allianz’s personal lines business, said:

“We are thrilled to welcome Glyn Hughes as the new Managing Director of Allianz Personal Broker. With a wealth of experience and excellent team leadership skills, Glyn is well placed to grow our broker business profitably.

“His commitment to innovation and excellence aligns perfectly with Allianz’s values and will help ensure that we deliver the levels of service and solutions that brokers and their customers expect.

“Brokers are at the heart of our strategy and Glyn’s market relationships and understanding of the personal lines broker market will help us increase our market presence.”

Glyn Hughes said:

“I am delighted to be joining Allianz. I am hugely impressed by the company and their ambitious growth plans and looking forward to leading the personal broker business.”

Image provided by Allianz

Francesca Kaye