Price Forbes Singapore expansion continues with four senior treaty hires

Price Forbes Singapore announces four senior appointments – Bruce Ford, Goh Thian Leong, Mark Foster and Florence Lam Puoy Yin – to its newly formed treaty reinsurance team in Singapore with immediate effect.

These appointments follow the recent hire of Dick Heath as managing director of reinsurance and wholesale, further strengthening the team as Price Forbes continues to build its reinsurance and wholesale capabilities in Singapore.

Bruce Ford joins as chief commercial officer of the reinsurance and wholesale Business unit, reporting to Dick Heath. He was previously a treaty reinsurance executive at Miller Insurance Singapore. He brings a wealth of experience from across the region, having held several senior executive roles including regional head of treaty, Allied World Re, Australian CEO, St Paul Re, and Australian chief reinsurance officer, Asia Pacific at ACE.

Goh Thian Leong joins as head of specialty, reporting to Dick Heath. He has five decades of industry experience, in both broking and underwriting. Most recently, he served as treaty director, Arthur J Gallagher, playing a key role in establishing its treaty division, enhancing systems and controls, and driving revenue growth across new product lines.

Mark Foster joins as head of treaty and will report to Dick Heath. He brings more than four decades of experience – two in Singapore – having held several senior broking roles, building treaty and facultative platforms at Cooper Gay, Asia Re, and Arthur J Gallagher. He was previously director of reinsurance, Arthur J Gallagher.

Florence Lam Puoy Yin joins as director of specialty, reporting to Goh Thian Leong. She has more than 45 years of experience and joins from Arthur J Gallagher where she held the role divisional director, treaty broking & placements. She has also worked for Asia Reinsurance Brokers, Jardine Thompson Graham, Cigna Reinsurance Co, and Insurance Corporation of Singapore.

Philip Johnson, CEO, Price Forbes Asia Pacific said: “We’re thrilled to announce the addition of four highly experienced treaty reinsurance producers, along with the recently appointed senior claims and actuarial specialists, making us a fully composite treaty broker in Singapore. We’ve assembled a market-leading team with exceptional expertise, and we’re excited about what they will achieve together as we continue to scale and strengthen our offering through 2026.”

Chris Bonard, president, Price Forbes Re, added: “This move brings leading independent treaty talent into a formidable team which cements our position as a reinsurance broker of choice across facultative and treaty lines in Asia. Asia Pacific is an important area of focus for us, and we are building a team of exceptional individuals that will see Price Forbes Re grow an exciting portfolio, whilst providing existing clients with exceptional service.”

Image provided by Price Forbes

Alicia Ward