ANNA Money, the AI-powered business account that automatically does your taxes, has partnered with Admiral Business to make it easier for small businesses to access insurance at the moments they need it most.
The partnership will see ANNA introduce customers to Admiral Business at key stages in their journey, particularly during company formation and early growth, helping to make sure business owners are protecting what they are building right from the start.
The collaboration brings together ANNA’s expertise in business administration and financial management with Admiral Business’s experience in delivering simple, trusted insurance solutions – creating a more joined-up experience for SMEs. As business owners navigate an increasingly complex administrative and regulatory landscape, including Making Tax Digital, the partnership is designed to help them spend less time on admin and more time growing their businesses.
ANNA’s smart chat-based experience lets customers complete everyday business tasks – sending invoices, tracking payments and managing admin – using simple, natural language rather than navigating multiple menus and screens. Through the new partnership with Admiral Business, customers can now explore insurance options that suit their needs, get information and access a quote through a co-branded Admiral Business experience.
Admiral Business insurance products available through ANNA are designed for freelancers, contractors and small businesses, including public liability, professional indemnity and tools insurance.
Business insurance premiums are also typically tax deductible, meaning they can reduce a company’s overall tax bill. ANNA data shows that nearly one in five customers already log insurance premiums as a tax-deductible expense through the platform, collectively accounting for £12.5 million in premiums over the past year. Because ANNA automatically tracks income and expenses in one place, customers can make sure eligible premiums are accounted for without even having to think about it.
The partnership forms part of ANNA’s strategy to connect customers with trusted, market-leading providers of essential business services, while supporting Admiral Business̵