National Accident Helpline unveils £1 million rebrand and departure from “aggressive” advertising

National Accident Helpline (NAH) has said that it is departing from “aggressive” personal injury claims marketing following a company rebrand.

The claims management company, which has spent £1 million on its rebrand, has revealed a new logo and integrated marketing campaign, with six new television adverts, alongside an extensive digital and social media campaign. The theme for the campaign is  “When it’s wrong, make it right”.

NAH has said that the rebrand marks a departure from the aggressive style of advertising associated with the personal injury sector, by instead focusing on real customer stories. The campaign follows the customer journey from the original call to NAH to how the injured person’s life was affected and how they got back on track.

Simon Trott, managing director at National Accident Helpline, said: “We’ve got a 20 year track record in doing things ethically, in the right way and providing our customers and panel law firms with a trusted and professional service.

“The rebrand embeds this ethical model into our marketing. We’re putting customers front and centre of what we do by featuring real people that NAH has supported telling their stories in their own words.

“This marks a huge departure from the aggressive style of advertising associated with the industry and underlines our commitment to leading the way in the highest standards for customers and our panel law firms.”

The rebrand follows last month’s announcement of a new joint venture alternative business structure with NewLaw called Your Law LLP, which will start trading on 1 July.

Mark Dugdale