By: 1 February 2020
Direct Line for Business expands tradesperson insurance

Direct Line for Business has launched expanded coverage options for its tradesperson insurance and unveiled an enhanced sales journey allowing tradespeople to pick and choose cover to meet their needs.

In response to customer demand, Direct Line for Business has launched an ‘overnight tools’ cover option, which insures a customer’s tools overnight when kept in a locked vehicle.

“This will be invaluable for tradespeople who are often working at a client’s site and don’t have access to a locked building for storing tools overnight,” the insurer explained. “Other new cover options include 3rd party damage for cleaners and legal expenses.”

Direct Line for Business has also migrated its tradesperson insurance to an enhanced online sales platform.

The system is designed to give power back to the customer and allows them to build a customised policy tailored to their specific insurance needs, with all the benefits of purchasing direct rather than through a broker. It also means that policyholders will only pay for the insurance they need.

Nandita Borkakoti, product manager for tradesperson at Direct Line for Business, commented: “We are continually evolving our tradesperson insurance product to meet the needs of our customers. Our enhanced customer journey and expanded cover options gives people working in trades the flexibility to build a policy that is just right for them and allows us to provide customers with the product they need.”