By: 4 July 2024
Insurance Revolution eyes commercial sector after 32% growth

Insurance Revolution, a specialist broker, is aiming at the commercial sector after another strong year of growth. The fast-growing firm saw its GWP (gross written premium) rise from £35.6m in 22/23 to £47.1m in 2023/24. This represents a 32% increase. 

Insurance Revolution was founded on the principle of taking on the ‘uninsurable’ risks that many big players shun. Its success in finding cover for customers with criminal convictions and other non-standard risks, a market of over 12 million people in the UK, has allowed this rapid expansion. 

And now, Insurance Revolution is looking to move even further in 2024. With the commercial market in its sights, the company is making investments. They have brought on board a new head of commercial, Steve Carter, and are building a specialist commercial team at its Manchester office. 

“I appreciate the ‘Old School’ approach of building relationships with our customers,” Steve said upon joining the business. “I’m currently in the process of building a commercial team that shares that philosophy. I want our customers to know that when they pick up the phone, they are speaking to someone they know, trust, and who understands their business.” 

Supporting its ambitious growth plans is a bold new brand identity and website relaunch, courtesy of Royal Flush Marketing. Insurance Revolution’s fresh look is centred around its humanised approach to broking, in contrast to automated quote forms used by many of the large insurers. 

Its human-first approach is a departure from the often cold nature of the industry, aiming to reintroduce a much-needed personal touch. 


Image: Provided by Royal Flush Marketing.
Emma Cockings
Emma is a content editor for Claims Media. Emma is a experienced writer with a background in client-centric personal injury for a major firm. She has attended and reported on multiple brokerage events throughout her career.