WTW partners with Kayna to deliver innovative Affinity Insurance solutions for SMEs 

WTW, a global advisory and broking company, has announced a strategic partnership with Kayna. 

Kayna is an award-winning insurance infrastructure platform. The partnership will deliver Affinity Insurance solutions tailored to small and medium-sized enterprises (SMEs) in the UK and US.  

The collaboration will use vertical software-as-a-service (vSaaS) platforms to streamline and optimise insurance distribution for industry-specific sectors, including construction, legal, salon/spa, fitness, and field services. 

The new partnership will see WTW and Kayna combine their expertise to provide full program administration for vSaaS platforms, offering property, general liability, workers’ compensation, commercial auto, and umbrella liability insurance products.  

WTW’s specialist teams in the UK and US will lead product development and act as brokers for these offerings. 

By tapping into the rich, curated data of vSaaS platforms, WTW and Kayna aim to provide SMEs with personalised insurance solutions that evolve with their business needs. The low-code technology from Kayna will enable integration into any vSaaS platform, allowing SMEs to receive indicative quotes, pre-filled applications, and real-time policy updates based on changes in their business operations. 

Anthony Borgman, head of Affinity GB at WTW concluded, “WTW Affinity have been able to add our unique value and expertise to the delivery of a data-led, end-to-end insurance service to not only deliver value but provide greater confidence to SME’s seeking appropriate levels of protection. I am delighted to see our UK Affinity capabilities expand in this exciting way and to have this opportunity to build on our partnership for the long-term.” 

Kayna’s CEO and co-founder, Paul Prendergast, also highlighted the importance of using advanced data and automation to simplify insurance for SMEs. “We’re enabling vSaaS platforms to offer trusted, full-service insurance to their customers without needing to be insurance experts themselves. This partnership with WTW is all about delivering the right cover in a streamlined, customer-friendly way.” 

Image provided by WTW

Josie Miller Josie is an editor for Claims Media. She welcomes feedback, comments, and opinion at josie.miller@barkerbrooks.co.uk