Allianz reaches top 30 of Best Global Brands for first time 

Allianz has secured its position as the world’s leading insurance brand, ranking among the top 30 global brands for the first time, according to the 2024 Best Global Brands report by Interbrand.  

The insurer now ranks 29th globally, with its brand value rising to $23.5 billion (USD), marking a significant increase from $20.85 billion the previous year. This growth outpaces the financial services sector by 7%. 

Recognised as a top employer in Europe 

With a workforce of 157,000, Allianz has also been recognised as a strong employer, achieving 7th place on the Fortune 100 Best Companies to Work For in Europe list for 2024. The company attributes this success to its flexible work policies, diverse benefits, and strong focus on inclusivity, with 52 Allianz entities receiving certification and 16 included in national best workplace lists. 

Commenting on the achievement, Serge Raffard, managing director of Allianz UK’s personal lines business, highlighted the brand’s momentum: 

“Our position as the world’s number one insurance brand reflects the value that Allianz and our employees bring to our customers,” he said, citing the introduction of the Allianz brand to the UK personal lines market and the renaming of Twickenham’s Allianz Stadium as key achievements. 

Strategic partnerships elevated Allianz’s visibility 

This year, Allianz built brand visibility through several high-profile partnerships, including as the exclusive insurance partner of the 2024 Olympic and Paralympic Games in Paris.  

Allianz strengthened its brand by focusing on sustainability, supporting climate resilience, and providing hands-on help in disaster-hit areas. The company has also reduced carbon emissions in its property and casualty portfolios. 

The company also extended its support for FC Bayern Munich and the Rugby Football Union, including the renaming of Twickenham Stadium to Allianz Stadium in the UK. 

Image: Rio Lecatompessy on Unsplash 

Josie Geistfeld Josie is an editor for Claims Media. She welcomes feedback, comments, and opinion at josie.geistfeld@barkerbrooks.co.uk